20 Ways to Re-Purpose Your Content for Publicity and Profit
Being a one-trick pony does not lead to a thriving speaking business. Today’s speakers need to be able to demonstrate proficiency on the platform and beyond. This session helps speakers examine and leverage their existing content into products, promotions, and profits that can lead to more opportunities for engagement.
Make your content work overtime! This session provides you with an onslaught of ideas to help you re-purpose your existing content into multiple products, promotions, and, ultimately, profits.
Jill Schiefelbein takes you through 20 different ways to transform your content and provides you with strategies to help up-sell your newly-conceptualized products using case studies that have been successful in her business and in the businesses she serves. Come prepared to analyze and dissect your keynote presentation or training session and walk away with ideas for implementation.
By attending this session, participants will:
- Learn strategies for dissecting a presentation into multiple parts for products and promotions.
- Generate multiple ideas for re-purposing existing content into profit-yielding items.
- Be able to provide options to clients and audience members who “want more” of you without physically having to be there!
About the Presenter:
Speaker, author, entrepreneur and recovering academic Jill Schiefelbein is The Dynamic Communicator™. From analyzing classified documents obtained from military raids of terrorist camps to assess jihad messaging strategies, to starting and managing an online education office serving 60,000+ students, to her own award-winning entrepreneurial ventures, she’s helped major universities, businesses, and military branches with unique combinations of communication, education, and technology to drive action. Jill creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers.
When it comes to adding value to the speaker community, Jill is a master of re-purposing. She took a single video series idea and turned it into a YouTube channel with over 900,000 views, a syndication deal with Entrepreneur Network, dozens of website pages, hundreds of blog posts, and a packaged up-sell to her clients.
She is the co-author of Business and Professional Communication in the Global Workplace, a frequent guest on business podcasts, and an official video partner and contributing writer for Entrepreneur. Her latest book Dynamic Communication: Strategies to Grow, Manage, and Lead Your Business was released March 2017 through Entrepreneur Press. Learn more at TheDynamicCommunicator.com and follow Jill on Twitter @dynamicjill.