Zoë Chance

Zoë Chance

Zoë Chance

Assistant Professor of Marketing, Yale School of Management


  • The Science of Good Influence

PHONE: 857-891-5013

EMAIL CONTACT: zoe.chance@yale.edu m

WEBSITE: http://faculty.som.yale.edu/zoechance/

ADDRESS: New Haven, CT 06611

Zoë Chance shares the science of good influence to help people do more great stuff. She teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and speaks internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. This work has been published in top academic journals and covered in media outlets like Harvard Business Review, The Economist and the BBC. Google uses her behavioral economics framework to help people eat healthier by accident. Zoe has given a TEDx talk on making behaviors addictive, and is writing her first book. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.


Thinkers50 2017 Radar List, top management thinkers to watch around the globe
Yale Public Voices Fellow
Emerald Management Best Paper Award


  • Association for Consumer Research
  • Behavioral Science and Public Policy
  • Society for Personality and Social Psychology
  • World Future Society